“Your UK shop for beautiful, fair trade, and handcrafted items from artisans in Armenia and Artsakh.”

Noor & Katu is HDIF’s distributor in the United Kingdom. It was founded by Sonya Varoujian. Sonya believes that there’s an immense amount of untapped talent has been passed down by women through the generations in Armenia. The precision and quality is unlike anything they have seen in the UK market.

Noor & Katu teamed up with World Fair Trade certified producers, empowering marginalized women who otherwise have little to no opportunities in economically vulnerable areas. It then expanded to include disabled veterans as well as Armenian women who fled the war in Syria and the economic crisis in Lebanon.

Noor & Katu introduced new products and possibilities into the UK. The brand aims to go beyond just a beautiful product, and strives to provide high quality products that create a sustainable impact, which in turn improves the lives of many, many people!

Apart from being a successful entrepreneur, Sonya is also a very talented singer!